product placement response

What is product placement?
"Product placement advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange." -wikipedia

How much does Martha Stewart charge to mention a product on the air?
About $10,000 for a 30 second spot.

Do you think her use of this is hurting her ratings?
No

What do you think of product placement?
I think that it's a good and efficient way of advertising products.